// PORTFOLIO
Every project below solved a real problem. Here's the problem, the approach, and the outcome.
Web Development
Problem: Startup needed a real-time finance tracker for 10k+ concurrent users.
Solution: Full-stack React + Node.js app with WebSocket live updates, Postgres, and Redis caching. 99.9% uptime, 3s page loads.
Result: 8,000 users onboarded in the first 60 days. Zero critical incidents post-launch.
Social Media Strategy
Problem: Brand stuck at 3K followers despite daily posting. Poor engagement, no conversions.
Solution: Full audit, rebuilt content strategy with short-form video focus, targeted ad campaigns on Meta and TikTok.
Result: 35K followers in 6 months. 240% increase in link-in-bio conversions.
Tech Consulting
Problem: Law firm on 20-year-old systems. Manual processes consuming 40+ staff hours per week.
Solution: Full transformation roadmap, modern tooling selection, phased migration with zero service disruption.
Result: 38 hours/week saved. Document turnaround: 5 days → 4 hours.
Digital Training / EdTech
Problem: NGO needed a structured web development programme for 200+ youth with no prior coding experience.
Solution: 12-week curriculum from HTML basics to full React apps, delivered hybrid in-person and online.
Result: 87% completion rate. 62% of graduates secured tech jobs within 6 months.
Web Development
Problem: Fashion brand losing mobile conversions due to slow, outdated WooCommerce store.
Solution: Rebuilt from scratch in Next.js with Shopify integration and optimised checkout flow.
Result: Page load 4.2s → 0.9s. Cart abandonment dropped 68%. Revenue +40% Q1 post-launch.
Data / SaaS Product
Problem: Analytics team pulling reports manually from 8 different data sources. 3-day reporting cycle.
Solution: Custom React dashboard with unified data pipeline using Python + FastAPI backend.
Result: Real-time reporting. 3-day cycle eliminated. Used by 4 enterprise clients.
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